Giving back to your community is not only the right thing to do. It can have valuable benefits to you and your company. That’s why many businesses — even ones with only a handful of employees — are putting corporate social responsibility (CSR) programs in place. CSR employs sustainable and responsible business practices in a firm’s operations. It’s essentially a form of corporate self-regulation integrated into a business model.
These reputation-enhancing programs incorporate various elements into the business plan that may not be directly related to the essential day-to-day operations of the company. But research shows that companies can reap huge benefits from these efforts.
Responsible corporate citizenship efforts may involve developing employee volunteer programs, increasing involvement in philanthropic causes and/or promoting sustainable business practices. Corporate social responsibility is truly a win-win for the company and the community. Here’s why:
- When the community sees a company supporting local causes and employees volunteering, this enhances a company’s image and brand.
- In turn, those employees often gain a sense of purpose and accomplishment, which boosts company morale. Employees respect and are inspired by leaders who demonstrate their commitment to the greater good.
- Whether it’s using less packaging or consuming less energy, the money saved from measures undertaken to improve sustainability can add up.